The ASCAP, “I Create Music” 2011 EXPO is a great opportunity to grow your music career. Here are 10 tips that will help you make the most of your time at the EXPO.
- Hocus Focus
Clearly define what you are trying to accomplish at this years EXPO. Who are you trying to meet? What are your trying to do with your album? What do you want to learn? It’s best to have one goal, because this will force you to focus. For example, my goal this year is to meet as many singers, songwriters, and producers, as possible.
- Go Assassin
Have a “Hit List” of people who you want to meet before at the EXPO. It’s a good idea to reach out to them beforehand and schedule a time and place to meet. I’ve already connected with the people who I want to meet using Infusionsoft.
- Dress The Part
First impressions count and it’s important to dress your best. Most importantly, you want to dress in a way that makes you feel comfortable, confident, and is targeted to the people you are trying to meet.
- An Air of Fresh Breath
Even if you’re the most introverted person, you will do lots of talking. Be sure to have gum or mints on you to keep your breath fresh. You don’t want to scare away a potential producer who is interested in taking you on as an artist.
- Practice the 80/20 Rule
The 80/20 Rule is that you will get 80 percent of your results from 20 percent of your efforts. This really applies to the classes you can take at the EXPO. Plan to attend those few classes that you know will have a HUGE impact on your career.
- Pay Attention in Class
Once you attend a class, be sure to focus and take note. No texting, Tweeting, or going on Facebook. (In all seriousness, I just wrote that as a reminder to myself)
- Stop Talking About Yourself
When you meet people, don’t feel the need to promote yourself. If they like you, they will naturally want to know more about you. Also, if you’re clear about who you are and your goals in one sentence, then you won’t need to keep yapping away about yourself.
- Ask Everyone the Dirty Question
The best question you could ever ask someone when networking, is “How can I be of help to you in achieving your goals?” Surprisingly, many people won’t even know how to answer this. If they don’t have an answer, encourage them to reach out to you in the future if you can ever be of help to them.
- Stop Faking It
Offering to help someone is noble, but people know it if you’re being fake. If you’re not really interested in them, then don’t fake it.
- Follow-Up Immediately
Last, but not least, follow-up with people. After each day at the EXPO, I immediately upload my contacts into Infusionsoft and follow-up. Infusionsoft has increased my “connections” in the music business by 1000 percent in the past year.