The ASCAP “I Create Music” 2011 EXPO is a great opportunity for you to promote yourself and grow your music career. While just simply being at the event will be the networking experience of a lifetime, it’s important to have a strategy for success. A well planned strategy will give you guaranteed results.
It’s Not What You Know, but Who You Know
In addition to checking out panels, performances, and showcases, it’s important to meet the right people. Before you attend the event, you should make a list of the type of person you are looking to meet and how you are going to approach them. For example, as a professional studio drummer, I am mainly looking to meet music producers. Take the time and research who will be in attendance at the EXPO. Knowing who to target is an important part of a Guerilla Marketing Plan. Learn more about how to create a Guerilla Marketing Plan with Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (affiliate link) by Jay Conrad Levinson
Reach Out Beforehand
It’s important to reach out to people you want to meet beforehand. A quick email is a great way to introduce yourself. Depending on who you are targeting, you might want to try to schedule a meeting with them at the EXPO. It’s important to keep your email brief, professional, and don’t take it personally if you don’t get a response. For more ideas on making an initial introduction to people you want to meet, check out Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet (affiliate link) by Jay Conrad Levinson and Monroe Mann.
Have Business Cards
A good rule of thumb is to ALWAYS have business cards on you. For the ASCAP EXPO, I’d suggest bringing at least 1,000 with you. In addition it’s important that your business card contains these things:
- Your picture. Everyone is busy socializing and collecting business cards. People will forget your name, but remember your face.
- Your contact information. Only put the information you want people to have.
- The benefits of contacting you. For example, my card says, “…for custom drum tracks that make your music sound uniquely organic, soulful, and lively.”
- A clear call-to-action. My card says, “Visit www.MikeVeny.Com NOW!”
- A professional look. Get the best cards that you can from VistaPrint (affiliate link).
After the event, get all those contacts into a program like Infusionsoft. Send out an email to people who you met and schedule an appointment, call, coffee, etc. IInfusionsoft is the best email marketing and follow-up program. It has helped me build hundreds of new relationships in the music business and is worth the investment.