In 1993, I saw the web coming.
Music Marketing Trends & 2012 Predictions – Part 2
Just to make sure you have a firm grasp on what’s ahead in 2012, here are more trends to be aware of from seven more awesome musicians and experts. You can read Part 1 here .
The artificiality of time
Until the transcontinental railroad, there were no time zones. Each village kept its own time, based on its own steeple and its own high noon. And why not?
2012 Music Marketing Trends & Predictions
It’s that time of the year to compile a list of music marketing trends and predictions for the new year. So get out your crystal ball, ouija board, or whatever you use to predict the future. Of course, educated guesses and common sense also work here
This year I turned to some of my favorite people in the music world and asked them for their best advice on how independent artists should prepare for 2012
Santa and the mob
A recent study by UBS and ARG found that one third of the American parents surveyed said it was hard to find toys and gifts because nothing was new. Nothing new
Assorted tips, hope they help
No stranger or unknown company will ever contact you by mail or by phone with an actual method for making money easily or in your spare time.
Insulate yourself…
from anonymous angry people Expose yourself to art you don’t yet understand Precisely measure the results that are important to you Stay blind to the metrics that don’t matter Fail often Ship Lead, don’t manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
The most important page on the web is the page you build yourself
The internet is an engine of connection.
The trap of social media noise
If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product..
Getting the OS right (for the iPhone, the iPad and the Kindle)
Stores went from being buildings to becoming websites… and now to devices. But Mr










