In March of 2010, Star Pulse reported that Beyonce’s perfume, called Heat, hit 3 million dollars in sales. “The R&B superstar unveiled plans for her own scent in December and it went on sale at Macy’s department stores in February. Fans clamored to purchase the fragrance, which features ‘notes of red vanilla orchid, magnolia, neroli and blush peach’, and it quickly became America’s top-selling beauty counter product,” said the article..
As an independent artist, you’ve most likely realized that sales of your music are not what you’d like. Even if the sales of your music tripled, you probably won’t earn the level of income that you’d like to earn as a musician. Successful musicians realize that it’s important to have more than one income stream to generate cash. This can range from music sales, to live performances, to merchandise sales, etc.
One possible income stream for you is creating your own fragrance. A few weeks ago, I had the honor of listening to Sue Phillips speak on a panel at the ScentWorld Expo in New York City. Sue is a globally recognized expert on fragrances. As I listened to her and the other panelists present, I took notes.
In listening to each of them speak passionately, I learned that perfumery is like the music business. It goes through trends. The trends have to do with the overall emotion of the public and the current socio-economic state. I wonder if trends in music are based on the same factors. One of the newest trends in the world of fragrance is scented metal and scented jewelry.
According to Sue, creating your own perfume is becoming more and more popular. She said that “people want something that reflects their personality.” AromaDictionary.Com says that, “The sense of smell is by far the most powerful of our senses. It can discriminate between tens of thousands of different aromas.” “Scent can also be a powerful memory trigger,” says About.Com.
With this idea in mind, imagine what kind of fan loyalty you can inspire, not only by the sound and look you create, but the fragrabce you create. Today, you have the power to create your own perfume. Please note that when I say, “perfume”, I’m not just referring to a fragrance for women. Most of today’s fragrance are non-gender specific.
Imagine for a moment that you perform and have CD’s for sale. Since no one really buys CD’s anymore, imagine that you perform and also have your own fragrance for sale. If a fan falls in love with your fragrance, you are the only business that sells it.
- Be intentional about the fragrance you create.
- Remember that people like a scent that’s a balance between familiar and innovative.
- In the United States of America, people like fresh and clean scents.
How do you feel about creating your own perfume?