Just to make sure you have a firm grasp on what’s ahead in 2012, here are more trends to be aware of from seven more awesome musicians and experts. You can read Part 1 here .
Until the transcontinental railroad, there were no time zones. Each village kept its own time, based on its own steeple and its own high noon. And why not?
It’s that time of the year to compile a list of music marketing trends and predictions for the new year. So get out your crystal ball, ouija board, or whatever you use to predict the future. Of course, educated guesses and common sense also work here This year I turned to some of my favorite people in the music world and asked them for their best advice on how independent artists should prepare for 2012
A recent study by UBS and ARG found that one third of the American parents surveyed said it was hard to find toys and gifts because nothing was new. Nothing new
from anonymous angry people Expose yourself to art you don’t yet understand Precisely measure the results that are important to you Stay blind to the metrics that don’t matter Fail often Ship Lead, don’t manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
The internet is an engine of connection.
Well rounded is like a resilient ball, rolling about, likely to be pleasing to most, and built to last. The opposite? Sharp.
“I had no choice, I just couldn’t get out of bed.” “I had no choice, it was the best program I could get into.” “I had no choice, he told me to do it…” Really? It’s probably more accurate to say, “the short-term benefit/satisfaction/risk avoidance was a lot higher than anything else, so I chose to do what I did.” Remarkable work often comes from making choices when everyone else feels as though there is no choice.
Showing up matters more than ever, particularly if you promised you would. Not just showing up in person, but showing up emotionally, or with support, or with a resource that was inconvenient for you to produce.
First, to restate the obvious: Attention from those interested and able to buy is worth more now than ever before. Companies like Google, Amazon, Daily Candy, Netflix, Target, and on and on traffic in attention.