The Winter NAMM Show in 2013 is the perfect opportunity to meet new people, make connections, and build relationships. Here are some tips on how to grow your career at this annual music industry event:
- Make a targeted list of people who you want to meet – The NAMM show is so huge that if you meet 1 percent of the people attending, then you are pretty special. A good rule of thumb is to make a list of 10 people you want to meet.
- Learn everything you possibly can about them through the internet – As I wrote that tip, I realized that it sounds like stalking. I guess it is stalking in a sense…LOL. Learn everything you can but don’t be creepy.
- Contact each person before the Winter NAMM Show to introduce yourself – This way, they will be familiar with you when they meet you.
- Ask for an appointment to meet them – Many of the people who attend the Winter NAMM Show are on a tight schedule with meetings. Asking for an appointment shows respect for their time.
- Show up for your appointments on time – This is a no brainer. However, this event is so huge that it’s time-consuming to go from one place to another.
- Have business cards on you – I’m amazed at the amount of people who have no business cards on them. You never know who you are going to meet at this event. You can get good, cheap business cards FAST at VistaPrint (affiliate link).
- Dress to impress – While a suit isn’t necessary, it’s important not to look sloppy. A good rule of thumb is to dress in a way that would be on par with the people you want to meet.
- Remember the steps to building relationships – People need to KNOW you, then LIKE you, then TRUST you. Remember this and you will grow some great relationships.
- Follow up with everyone you meet – Do this and do it fast! Make it a goal to follow-up with everyone you meet within 1 week after the NAMM Show. I immediately send all the business cards I get to Shoeboxed (affiliate link). I then use Infusionsoft (affiliate link) to follow-up with my contacts.
- Party – Find out about parties going on in the evenings and attend them.
Drink responsibly and have fun!
Be sure to introduce yourself to me at the Fender Music Foundation or the Toca Percussion booth!