The Winter NAMM Show in 2013 is a great opportunity for everyone attendance to network with each other. In 2012, about 100,000 people were in attendance in the Anaheim Convention Center. Like many fans, I look for to this because it’s the 4 days out of the year that the entire music industry gets together to party!
Easier said than done. The “party” part happens in the evening. It’s important to strive to keep things professional during the day. Follows these tips for successful networking at the NAMM Show:
- Keep in mind that this is a trade show. Music gear retailers and manufacturers come to this from around the world for one reason: to do business deals. In fact, some of them do a of their business deals once a year at the Winter NAMM show. With this in mind, be aware that someone you meet may have to run to an appointment.
- Don’t take things personally. As you visit each booth, each representative will check out your name badge and some will even scan your badge. For a variety of reasons, you might get blown off. Again, people are there to do business deals.
- Be polite. Don’t interrupt any representatives in a manufacturers booth if they are talking to someone else.
- Offer a helping hand. Ask the people you meet how you may help to them achieve their goals. If you are genuine and sincere, this will lead to some great relationships.
- Get your drink on after 6:00pm PST. Yes, I just recommended that as a tip for networking at the Winter NAMM show. Plenty of relationships start in bars, at parties, and social events where drinking happens. PLEASE NOTE: I do not recommend drinking alcohol during the NAMM show.
I recommend that you check out this Winter NAMM Show Checklist and this article on the Winter NAMM Show: How to Grow Your Career. Finally, I hope to meet you at the this years NAMM Show. Please make it a point to stop by and visit me at the Fender Music Foundation booth or the Toca Percussion booth.