Please excuse this rant, but it has been long overdue. Reading a Tweet today from Chris Brogan that said, “My inbox at LinkedIn: me, me, me, my event, me, look at me! (sigh). Select all. Delete,” prompted me to take action.
As a person who is constantly networking with people, one of the most frustrating challenges that I encounter is people who are all about themselves, what they need or want, and how I should help them. What’s even worse is when a person is clearly trying to persuade me to help them and spends no time, energy, or effort trying to help me.
I feel that people don’t get what they want in terms of connections, deals, etc. because they don’t go out of their way to help others.
In his book, Networking with the Affluent and Their Advisors (affiliate link), Dr. Thomas Stanley taught me why one should strive to be an apostle to everyone you meet without ever expecting anything in return.
In addition to being an apostle, it’s important to make yourself indispensable to others. Seth Godin calls this being a Linchpin (affiliate link). What I have found out is that when you become an apostle and indispensable to other people, they will help you, hire you, connect you and go out of their way for you even if they don’t like you.
Recently I had the pleasure of enjoying breakfast with Brad Berkowitz, the owner of ScheduleSmith.Com. SCHEDULEsmith is a complete communication system for all sports teams and leagues.
Despite the fact that I am not a sports fan and that my sports connections are close to zero, Brad went out of his way to introduce me to a big music producer that he knows, who I am meeting with this week.
Because of his simple act of generosity, I have committed to do everything in my power to help him get more business and grow his company.
What frustrates me is people who contact me asking for a connection to a record label, music endorsement, etc. and don’t even try to offer anything to me first.
I just checked inside Infusionsoft (affiliate link) and I have thousands of people in my network (separate from mailing lists). When I began thinking about how I got each of those contacts, I thought about how I helped someone get a new client, make some more money, or meet the right person.
If you are looking to make more of the right connections, make more sales, get a record deal, grow your career, or just grow friends, learn to become an apostle, and indispensable to others.
What are your thoughts on this?
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